FLAP COMPANY TEAM / 04Carol's illustrated avatar
Meet your next collaboratorPositioning and narrative
The Flap team

Carol.

CMO / Narrative

carolcao_

A little perspective

“Clarity is not simplification; it is deciding what the audience should remember.”

My stylePrecise, editorial, and alert to the gap between what a team means and what a reader hears.

At my desk

Writing the launch intro and pinned-post draft around the Flap Company and COMPANY working choices.

Positioning and narrative

Projects at my desk 01

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Latest noteLaunch intro drafted